How to Use Social Media for Organic Ranking

There are two forms of social media organic ranking. The first is the fact that using social media has the ability to make your website more search engine friendly. It has SEO (Search Engine Optimization) properties that help websites to rank higher up the Google search engine results page. The second is the fact that social media pages, profiles and posts may appear on the Google search engine results page. Most are related to searches for specific people, places, or businesses. But, others appear on some of the less specific searches too.

Social Media for Organic Ranking

How do you do it for specific searches?

If you want a page from your social media account to come up on the Google search engine results page, then you just need to optimize it for very specific parameters. The easiest parameter to use is the name of a person. A person’s first and last name will appear on social media networks such as Facebook and Twitter. A user may type that person’s name into the search engine and that person’s Facebook and Twitter account are likely to appear on the Google search engine results page.

If you want to optimize pages further for certain parameters, then optimize for specifics. If you go back to the specific person example in the above paragraph, you can ensure that your profile appears on the first page by adding certain details. People searching for that person may type in that person’s name and country of birth, so optimize your social media sites for your location too. The same principle applies to if you have set up a fan page for a business and people are searching for your business name and location.

With LinkedIN, you may add many different pieces of information about you personally, so that people may find you via a search engine. Similar details may be added to Facebook, but you will need to set permissions to public if people on Google are going to be able to find you.

Fan Page comments may be seen on the Google SERP

If your Facebook fan page is popular, then there is a chance that comments placed on your fan page will be seen on the Google search engine results page. This may happen if people are searching on Google for a specific subject, and a lot of people (and yourself) are posting about that same subject on your Facebook fan page.

Social media may help your SEO

Integrating social media into your website is a good first step if you want your social media profiles to help you rank up through the search engine results pages. Add in “like” widgets, and other widgets such as “ping”, “Tweet” and especially “share.” The share widget will allow people to share page elements or comments across different social media networks.

Add a social media powered comment section to your website. This is a comment section that requires people to sign in via one of their social media profiles before they can comment. You can also set it so that it posts the comment across the users social media profile too, which will help publicize your pages and help your SEO.

Links, mentions, shares, tweets, etc

Any activity on social media that somehow includes your website is going to be good for your websites SEO. Things such as tweets about your website and links to your website are going to help your SEO. This is especially true if the tweet is re-tweeted a lot of times, or if an element is shared and re-shared a lot of times.

People mentioning your website on social media is also good, especially if other people counter-comment or click “like” or give the comment a thumbs up. Any sort of buzz on social media is going to show the search engines that your website is popular and possibly useful (as popular websites often have a use).

It is good if it sends you traffic

A social media network is going to help your SEO if it is sending you direct traffic. The fact your website is causing a buzz on social media is good, but if the search engines notice that you are getting a lot of traffic off of search engines, then this is going to help improve your SEO.

Try to get traffic to leave your Facebook fan page or Google+ page and visit your website via a link. Lots of “like”s on these pages are okay but they do not mean much. It is more about your page attendance, your pages affect on your online reputation and the people that convert from social media users to website visitors.

Author’s bio:
The guest post is written by Sonia Jackson from She helps you in writing essays and research papers on different topics. Feel free to approach.


I also believe social media is a potential hub for all looking for traffic. Its so extensive so these tips will be useful as I optimize my site.

You are so correct Mark :)

You are lacking potential audience without social media

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